OrthoCor Medical » Welcome Alex Yeates, Our New Director of Sports & Athletic Performance!

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Welcome Alex Yeates, Our New Director of Sports & Athletic Performance!

There’s even more exciting news here at OrthoCor! Alex Yeates has been announced as Director of the Sports & Athletic Performance division. We previously drew attention to changes in our company with the creation of our three new divisions, as well as the hiring of Joe Khalifa as VP of Commercial Distribution & Physician Sales and Chaz Harris’ promotion to VP of Government Affairs. While those two divisions expand on markets that OrthoCor Medical has been proudly serving for years, Alex’s hiring represents an entirely new emphasis that we’re thrilled to explore. His division will focus on providing the Active System’s revolutionary Pulsed Electromagnetic Field (PEMF) technology to athletes and their trainers across the gamut of competitive levels. Alex is amped about that:

“I see a need for it in the sports market. It’s refreshing to be part of a company culture that wants to do amazing things. What we have here on-site, with R&D and manufacturing, there are so many possibilities. The sky’s the limit!”

-Alex Yeates, Director of Sports & Athletic Performance

While Alex is leading us onto new ground, it’s a direction that CEO Fariborz Boor Boor has had planned for a while. “Our company has always had the goal of getting you back to your normal activities,” he said. “That’s why we’re expanding and creating these new organizations and verticals. We want to reach as many people as possible and help them live a better life. Athletes want to be on the court, the field, as much as possible. Our goal is to help them heal and get back out there.”


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