OrthoCor Medical » Leadership

Leadership

Fariborz Boor Boor

Chief Executive Officer


Fariborz Boor Boor is the founder of Caerus Corp, also leading its strategic business development as President/CEO. Fariborz served as the Executive Vice President of Synovis Life Technologies in addition to simultaneous roles as President and COO of its subsidiary, Synovis Interventional Solutions. He next co-founded and served as President and CEO of Visiled Inc. Fariborz was responsible for the development and commercialization of Visiled’s revolutionary LED-based technologies, including a line of surgical headlights and a complete operating room overhead lighting system. He co-founded Enova Medical Technologies and served as Enova’s CEO while co-founding and launching Exos Corporation. As President/CEO of Exos, Fariborz shepherded development of unique thermo-formable orthopedic stabilization and fracture management systems as well as an eventual sale of Exos to DJO Global. Fariborz holds a BS degree in Chemistry and Business Administration from the University of Wisconsin, Eau Claire.

Bradley Kramer

Chief Financial Officer


Bradley Kramer is Chief Financial Officer and responsible for optimizing Caerus Corp’s financial performance, including reporting, liquidity, and return on investment. He utilizes his technical and fiduciary expertise to support strategic and operational focus as a business partner within the senior management team. Prior to joining Caerus, Brad held roles with organizations in diverse industries including manufacturing, hospitality, military products, and process. He has held senior positions in public companies, such as Honeywell and ASEA Brown Boveri, as well as several private equity situations. He has extensive experience in manufacturing finance, treasury operations, and mergers and acquisitions. Brad holds a BS in Finance from the W.P. Carey School of Business at Arizona State University.

Joe Khalifa

Vice President of Commercial Distribution & Physician Sales


Joe Khalifa is Vice President of Commercial Distribution & Physician Sales. Joe’s primary responsibilities are selling to physicians through distribution channels and developing reimbursement segments including workers’ compensation, private payers, and Medicare. A sales executive with more than 30 years in the medical device industry, Joe’s professional experience includes key contributions to early-stage start-up ventures like Biosite, Gen-Probe, CoolSystems (Game Ready), and Icarus Medical Innovations. Joe has built and led large sales teams serving diverse interests such as physician’s offices, national distribution, federal government, and GPO/IDN. In his ten years at Ossur Americas, Joe helped establish an orthopedic division emphasizing bracing for osteoarthritis treatment and injury recovery. Prior to joining Caerus Corp, Joe worked closely with the founder of Icarus Medical as Chief Sales Officer while supporting efforts to raise capital, build a sales force, launch the brand, and roll out the company’s flagship Ascender knee brace. Joe holds a BS in Biology from the University of West Florida.

Chaz Harris

Vice President of Government Affairs


Chaz Harris serves as Vice President of Government Affairs at OrthoCor Medical. He is responsible for establishing and managing distributor and sales representation networks within the VA and other governmental sectors. Chaz began his regional orthopedic sales management career with Full Range Rehab in 2009. He then joined OneDirect Health Network in 2017, where he established a new VA network consisting of orthopedics and rehab therapy.  His efforts received national recognition for outstanding service in orthopedic sales and patient services, as well as an invitation to speak at the Senate Committee on Veterans’ Affairs. Chaz holds a BS in Business with a concentration in Sales Management from the University of New York at Buffalo.

Alex Yeates

Director of Sports & Athletic Performance Sales


Alex Yeates is Director of Sports & Athletic Performance Sales. He started his medical sales career in 2011, working with Certified Athletic Trainers and building the Athlete Insurance Program for Game Ready. After being promoted to Western Regional Manager, he hired and managed the sales team dedicated to growing the orthopedic business while also supporting distributor representatives for the sports and physical therapy verticals. Most recently, Alex spent three years working with Pain Management and Orthopedic physicians representing H-Wave. Alex holds a BS in Business Administration with an emphasis in Finance from the Leeds School of Business at the University of Colorado.

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